Brand Review

What Are Your Must Haves from Anastasia Beverly Hills?

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The first time we heard the name Anastasia Beverly Hills was from the mouth of Ru Paul at the end of each episode of Drag Race. We can hear it now; "the winner gets the title of America's Next Drag Superstar, a one-year supply of Anastasia Beverly Hills cosmetics and a cash prize of 100,000 dollaaaz." Cue Trixie Mattel's amazing response.

But ABH has been around since long before Ru's race. The brand's creator, Anastasia Soare, came to the U.S. from Romania when she was in her 30s and is credited as the first person to introduce eyebrow shaping and makeup to mainstream beauty with her now-patented "Golden Ratio Eyebrow Shaping Method." She opened her flagship salon in 1997 in Beverly Hills, and her first product line came only three years later. Believe it or not, her first clients were Cindy Crawford and Naomi Campbell.

The brand is best known today for its eyebrow products and eyeshadow palettes, but their range also has your lips, complexion, and most recently your body covered. The brand is so in demand that in 2017 thieves cut a hole in the roof of one of their warehouses and made off with 100,000 eyeshadow palettes, adding up to $4.5 million. Could this be the next Ocean's plot line?

Not only does the ABH Instagram account have the most followers in the entire beauty industry as of January (19.1 million last we checked), but the brand is also reportedly worth $1 billion. The cherry on top? ABH is entirely owned and operated by Soare and her daughter Claudia, the brand's President. We stan a family and female-owned beauty business!

The SG community has a deep (and totally understandable) love for Anastasia Beverly Hills, and we have the reviews to prove it. What we want to know is; which of their products is your must-have, holy-grail, whole package, can't live without it, fan-favorite?

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